In today’s technological world, mobile app development is considered as the most profitable approach. According to the report, there were approximately more than 200 billion mobile apps downloads from app stores in 2019, and it is supposed to generate about $189 billion in revenue by 2020.
Also, companies invest 50% of their marketing budget in mobile apps as it performs all sorts of function for businesses. A mobile app is everything for a successful business. Unfortunately, there are numerous mistakes most business owners, and mobile app developers can make. So, here in this article, we will discuss the list of errors that every mobile app developers must avoid before and after the launch of the mobile app. by avoiding these mistakes, you can save time, money and reduce a lot of issues.
Not marketing your app early enough
Your marketing campaign should never be a second thought. If you skip pre-launch marketing then, you can lead to slow discovery and fewer downloads of your app. it is so crucial to promoting your app among people. There are numerous ways to promote an app, such as web ads, radio ads, promotional events, and so on. Social media is considered the best and most effective way of marketing the app. you can highlight the unique features of your app so that your app can get the attention it deserves.
Less market research
Market research plays a crucial role in the success of an app. By conducting market research, you can know what customers want in an app, and you can include unique features in your app that is better than the existing ones. You can identify the areas you can focus on and identify where you can make yourself better from your competitors. If you don’t do market research, then you might develop an app that is similar to other apps.
Also, last but not least market research helps you to get new and exciting features that can help your app to be on the top.
Not conducting enough beta testing
According to a report, 70% of people uninstall a mobile app when they experience app crashes. As we all know, internal testing helps to reduce most of the bugs, but still, some bugs may sneak through the process. In that case, beta testing helps you to fix the bugs or errors that were not corrected during the process of internal testing. It helps to caught and fixed numerous issues such as poor design, security issues, lag, and so on.
With proper beta conducting, you can avoid poor reviews, get positive reviews, high ratings, and provide your customers with a great experience.
Ignoring reviews
Positive reviews and high ratings can make your app to be reached at the top while poor reviews and ratings can do it’s just the opposite. It is crucial to focus on both positive and negative reviews and respond to them. User reviews can help you to know about the issues, inconveniences of your app faced by them.
No app store optimization
As search engine optimization helps your website to rank higher in the search engine in the same way, app store optimization enhances your app visibility. It enables you to reach a wider audience. You shouldn’t ignore app store optimization as it allows your potential customers to find your application. Both the major platforms, including ios and android’s app store, allows these options.
Hence, it would be best if you focused on app store optimization so that you can lead to a higher number of downloads and increased revenue.
Not releasing updates
Updates are so crucial to keep your potential customers connected to your app over the long term. Apps that are not appropriately updated cause inconvenience or annoyance to the users, and gives the impression that the developers are neglecting the app. If you keep updates your app regularly, then it enhances user experience and increases loyalty.
Chasing perfection
Let me clear you one thing that there is nothing wrong with thinking to create a perfect app. but, to create an absolute ideal app won’t be possible. Hence, instead of focusing on creating the perfect app, try to make the app as best as you can. Also, there is no need to bring all the features into the first release. You can do the essential upgrades and improvements to your app after the initial release too.
Not focusing on security
It is necessary to focus on security before and after the app development. A security breach can put the intruder within reach of valuable data information such as the company’s information, compromising customer data. If you incorporate security from the beginning will be easy and economical. However, integrating security after the app development can be costly and challenging as well. You can strengthen the app and eradicate the issue of security by following no. of steps such as the HTTPs, regularly cleaning of cached data, and obfuscating codes. These are some of the means by which you can ensure that the app is secure and safe. An app with full security can enhance customer confidence. Also, companies can highlight this feature to attract huge no. of audience or users.
Final words
In this article, we have listed out some common mistakes that most of the business owners and developers do before or after launching an app. When you are getting your app launched, then try to avoid these above-mentioned mistakes. We all know that mobile application development has massive possibilities.
To make the application successful, all you need to do is improving user experiences, addressing issues, optimizing app performance, fixing all the bugs, and eliminating inconveniences. The mobile application industry is all set to grow more in the future. By keeping in mind these points, you will get a lot of help and stay more prepared and alert. Also, you can ensure the growth of your mobile application.
If you have any questions regarding the data, as mentioned earlier in your mind, please don’t be shy and feel free to leave a comment in the section below.
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