Exploring The World of Augmented Reality (AR) in App Development
You must have heard of Virtual Reality. But do you know what Augmented Reality (AR) is? Augmented Reality is a cutting-edge technology with great potential and endless mobile app development possibilities. It is getting the same importance or even more than Virtual Reality technology in the mobile app development market. You will find numerous Augmented Reality based mobile apps in the App Store and Play Store.
We utilize Augmented Reality-based mobile apps in various ways in the modern era, but we don’t know. Read the blog to learn more about AR, its benefits, and much more.
Let’s Know more about Augmented Reality:
Augmented Reality is an advanced technology that creates an environment where digital and physical elements coexist. Simply, it removes the distance between the digital and the physical world. It is used in various industries, including retail, healthcare, product development, manufacturing, social media, etc. Users can experience AR technology through multiple devices, including smartphones, tablets, smart glasses, and headsets.
For instance, users can select the right clothes, and medical students can perform surgeries digitally with AR technology.
Stats and Figures Related To Augmented Reality:
- By the end of 2023, there will be 1.4 billion AR device users.
- 70% of technology leaders anticipate that the AR market will surpass the VR market in revenues.
- AR product experiences are 200% more engaging as they deliver double the engagement levels compared to their non-AR equivalent.
- 61% of consumers say they prefer retailers with AR experiences.
- The augmented Reality (AR) market was valued at $10.5 billion in 2022, roughly $3.5 billion in 2017. This number is estimated to reach a whopping $198 billion in 2025.
These stats and figures about Augmented Reality in app development show that technology will grow tremendously in the coming years.
Types of Augmented Reality:
Augmented Reality has four types. Let’s know them:
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Market-based AR
Marker-based Augmented Reality uses a designated marker, including QR codes, logos, or product packaging, to initiate the AR animation. Users can scan the marker with the camera on their smartphone and get the digital experience instantly on top of the marker.
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Projection-based AR
Project-based Augmented Reality uses synthetic lights to overlay digital images or content over the physical world. It may be interactive or non-interactive.
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Marker-less AR
Markerless Augmented Reality does not use a marker. It is also called location-based Augmented Reality, which adds information depending on a specific place. Markerless Augmented Reality is popular in the gaming industry. Also, it is utilized for virtual product placement.
For instance, in Pokémon Go, characters move around the environment.
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Superimposition-based AR
Superimposition-based augmented Reality substitutes an augmented object for all or a portion of a real object in the field of view.
For instance, healthcare professionals can more accurately detect veins or display the X-ray view of a patient’s fractured bone on an actual image.
Augmented Reality in App Development-
Augmented Reality is utilized in various industries and helps enhance the users’ experience. Let’s know some of the top sectors where Augmented Reality has made a significant impact-
- Training and Education
Numerous training and education industries are integrating AR technology into their education system. With AR technology in educational app development, children learn more dynamically, engagingly, and enjoyably. The best thing about AR is how it enhances academic content with game components.
AR-integrated mobile app apps help students get more detailed information or step-by-step instructions to help them learn the material better.
- Healthcare
Augmented Reality is a great blessing for the healthcare industry. It provides a vast array of opportunities for both healthcare providers as well as healthcare consumers.
For instance, many users find the eyedecide app helpful in identifying their symptoms. Nurses can help surgeons during treatments with the help of another Augmented Reality mobile app that makes locating veins easier.
- Interior Design
AR-based interior design applications help users choose furniture designs based on their preferences. They can see how furnishings will appear in their house with these apps.
For instance, the Swedish retail behemoths love IKEA and its IKEA Place Augmented Reality mobile app. These applications help users make purchasing decisions by measuring, mapping, and assisting with furniture placement. Users can snap a picture of their room, use style filters to experiment with different styles, and then send the completed picture for virtual design. IKEA states, “The app automatically scales products based on room dimensions, with 98 percent accuracy.”
- Reviews & Ratings
Hotels and restaurants often use reviews and rating features to advertise their establishments. Even now, visitors choose accommodations or dining establishments according to Google ratings. Various Augmented Reality review and rating apps help users get accurate ratings and reviews of specific places.
For instance, apps like My Business or Yelp have an AR-powered review and rating system.
- Augmented Reality Games
Augmented reality technology plays a crucial role in the gaming or entertainment industry. In the game sector, Augmented Reality was first introduced in 2016. It has completely changed the gaming sector since then. This technology uses real-world maps and locations as the gaming environment and creates impressive creatures and a unique plot for the users. This provides a much better interface, enriched gaming experience, and many more exciting things previously impossible in traditional games. According to the report, AR gaming is expected to become a $285 billion market by 2023.
- Real Estate
Augmented Reality-based Real Estate apps have made the purchasing experience of buyers and tenants smoother and more manageable. They don’t need any physical inspections to understand the layout and features of the property they want to buy. With 3D tours of properties, they can visualize everything about the property smoothly. As a result, buying and selling commercial real estate is becoming quicker and more effective.
What is the Future of Augmented Reality in App Development?
Augmented Reality is a vast field and has endless potential. In the coming years, we will see more advancement and development of Augmented Reality in app development. According to market forecasts, the AR market is expected to grow to $198 billion by 2025. We can anticipate new uses for Augmented Reality technology in various industries, including social networking, travel, and retail. It has the potential to change the way we interact with the world entirely. Undoubtedly, AR has the potential to become a mainstream technology that is widely utilized and available to everyone with more funding and research.
Final Words-
The future of Augmented Reality in app development is super bright. The technology is still new in the app development field. It continues to grow and become more advanced. The technology will shine more in the coming years, making users’ experiences more interactive, immersive, and engaging.
Augmented Reality technology is also opening new opportunities for mobile app development companies. They can create innovative and immersive experiences for their users with this technology.
AR is an excellent mobile app development advancement and is here to stay for so long. For more information, you can contact us.
